The increasing use of powder metallurgy techniques to make an almost infinite variety of materials and products places greater emphasis on utilization of sophisticated experimental techniques. Usually research and development efforts initiate the use of newly developed equipment and analytical procedures. Indeed, the contents of this book are strongly linked to research endeavors, in both the academic and industrials worlds. However, this volume can serve a much needed function in industrial applied powder metallurgy. Although many researchÂ ers will find the contents of great value, the technical personnel more involved with production, quality control, customer services and product design now have at their dispoÂ sal a means to learn about the potential uses of several very important techniques. With today's "knowledge explosion" the present set of papers greatly facilitates the comprehension and adoption of new procedures. If powder metallurgy is to continue its rapid rate of growth in virtually all segments of industry, then the transition of modern equipment and procedures from tools of research and development laboratories to everyday plant operations and applications must be hastened. The editors hope that this volume aids in this process, as well as assisting students and researchers by providing a ready source of up-to-date useful information.
This color atlas and manual provides clinicians with systematic, standardized, but also individualized step-by-step guidance on 3D virtual diagnosis, treatment planning, and outcome assessment in patients undergoing orthognathic surgery for maxillofacial deformities. Drawing on 20 years of experience, the authors elucidate the clinical potential of the approach while also highlighting current pitfalls and limitations. The opening two chapters discuss the 3D imaging workflow and its integration into daily clinical routine and comprehensively describe cone-beam CT virtual diagnosis. The stepwise 3D virtual planning of orthognathic surgery and transfer of the 3D virtual treatment plan to the patient in the operating room are then thoroughly explained, and the unprecedented potential of 3D virtual evaluation of treatment outcome, documented. Finally, after provision of all this essential background information, the closing chapter illustrates the application of the 3D virtual approach in different types of maxillofacial deformity. Orthodontists and orthognathic and orthofacial surgeons will find 3D Virtual Treatment Planning of Orthognathic Surgery to be a superb guide and resource.
For professionals who feel lost in a forest of marketing and for students who need ways to organize and access what they are learning quickly, this is the guide and sourcebook for you. Rogers lists and defines 1,012 marketing strategies and tactics succinctly by category, and provides a way to retrieve them by any of the different names they're known by. He explains several hundred proven marketing techniques, and defines essential and obscure marketing terms. As a reliable how-to for people preparing formal plans for projects in marketing, advertising, and public relations, Rogers' field tested material, his own and others', can be quickly understood and immediately applied. The result is a unique, necessary resource for marketers on the way up--and for those already there. Rogers' approach is simple and linear. First, he describes a basic method for developing a marketing plan by detailing effective research techniques. He illustrates how to identify prime customers and prospects, as well as how to evaluate products, services and organizations, and then imparts the objective-setting process, including directions for establishing clear and measurable marketing goals. He defines specific tactics, offering a glossary of terms. Strategies are listed in separate chapters, categorized by their application to: market, product or service, name or brand, packaging, pricing, distribution or logistics, and other criteria. In addition, he discusses key promotion strategies that will increase the success of current marketing efforts. The book concludes with 19 appendices that present tabular detail and other valuable information.
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